In a deal announced at SXSW, Topspin and MTV launched Artists.MTV, a platform that gives artists using the direct to fan service access to the millions of fans reached by MTV’s TV and online outlets, including MTV, VH1, and CMT. When the new site launches in June, artists will be able to create custom artist pages on Artists.MTV and using Topspin’s tools to grow and monetize their fanbase. Topspin made a similar deal with YouTube several months ago. MTV is also creating a showcase for artists who make the best use of the Artists.MTV. Fans, other artists, producers and managers will select an artist to be featured on each of the MTV Music channels. These artists will then be spotlighted across various screens and events, in interview segments, articles and appearances on music programs.
Nine years ago, 50 Cent burst into mainstream hip-hop, with the help of co-executive producer Eminem, on his proper debut, “Get Rich or Die Tryin.’” The album earned 50 his first Billboard 200 No. 1 album. Last Friday night (see video) at SXSW, 50 Cent revisited the successful album with an anniversary concert. 50 ran through “Get Rich or Die Tryin’” at a fast pace, at times forgetting his lyrics and laughing it off. Fortunately, close friend and G-Unit member, Tony Yayo, was right by 50′s side, never missing a beat or a forgotten verse. Eminem, rumored to make an appearance from the moment the concert was announced, indeed joined 50 on stage and both rhymed to “Patiently Waiting”.